Taiwan Mobile > CSR > Society > Enabling Welfare Technicalization

Enabling welfare technicalization

i-Infinity Digital Welfare

Since 2012, we have assisted charity groups in developing mobile applications. As of today, we have helped five charity groups develop 4 apps and 1 NFC smart tracking wristband (3 relatively more mature apps were donated to charity groups for operation).

Name NFC Smart Tracking Wristband iSharing platform
Cooperating charity groups Bjorgaas Social Welfare Foundation / Federation for the Welfare of the Elderly Taiwan Mobile Foundation
Features Assisted with organizing "I Love Granny" charity drama to promote the prevention of dementia. The performance was attended by 2,410 people.
  1. Joined by 204 social welfare groups
  2. Helped 323 economically disadvantaged senior citizens collect winter solstice gifts


Furthermore, we also cooperated with Micro Movie group winners of the myfone Mobile Composition Award to produce micro movies for charity groups and provide online marketing rewards. As of December 2016, our program had helped 16 charity groups to solicit over NT$19.83million in donation.


Name of film A Music Note Cruising Off Course on its Staff Listening to the Songs of VuVu My Martian Mother
Director Chien-Kai Hong Wen-tang Lin Ching-Ren Su
Partnering organizations Sino Shepherds Youth Care Association Jieh Huey Social Welfare & Charity Foundation I-Link Community Services Associations (Taiwan)
Topics of Concern Adolescent counseling Health care for economically disadvantaged indigenous senior citizens Cultural identity of foreign spouses and new children of Taiwan
View Videos Click Click Click


To shed light on the social impact of charity micro movie projects, Taiwan Mobile introduced the concept of social return on investment (SROI), converting the social influence of a project into monetary forms. For example, we assisted the Taiwan People's Food Bank in the production of a micro movie “Temperature" to deliver the message—no waste, no hunger. The result indicated that the SROI of this i-infinity charity micro movie amounted to NT$ 2.968 billion, and compared with the cost invested by various stakeholders, the SROI value was 8.7, which is equivalent to a benefit of NT$8.7 for every dollar of investment made.