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Since 2003, TWM has invested more than NT$1.25 billion in brand sponsorship, divided into three major categories:
First, sports-related, in addition to professional basketball and baseball and international events, in order to encourage more potential young players to pursue their dreams, the number of players sponsored by TWM's sports family has increased to 25, including tennis, golf, judo, weightlifting, table tennis, boxing, gymnastics, break dance, boccia, skating a total of 10 sports. In 2024, players from TWM sports family won 1 gold, and 2 bronze medals in 2024 Paris Olympics.
In order to promote the sports culture and the development of golf in Taiwan, since 2017, TWM has co-organized the "Taiwan Mobile Ladies Open" with TLPGA for the eighth consecutive year, with a cumulative total prize money of NT$39 million. It is the year-end competition of the TLPGA Open Taiwan Tour and is one of the highest level and strongest professional competitions in Taiwan.
Second, Taiwan Mobile has been hosting the Sun Moon Lake Fireworks Concert, marking its 16th year since 2008. By integrating music, charitable activities, and local tourism, Taiwan Mobile has transformed corporate approaches to promoting arts and cultural events, attracting over 420,000 attendees. Also, support Taiwan's original native cultural film and TV content to plant Taiwan's soft power and inject positive energy into the society. To support the film and television industry, TWM has become the only telecommunications provider to sponsor the Golden Horse Awards ceremony for fifth consecutive years. Also, TWM has sponsored Taiwan's largest New Year's Eve special program "Super Star" for 10 consecutive years, broadcasting live by its MyVideo and MyMusic; become the only telecommunications partner of Eason Chan ,Stella Chang ,Amei Chang and Calum Scott ‘s concerts.
Third, TWM actively participate in activities with social impacts, sponsored the "Taipei Lantern Festival" for seven consecutive years to let the world see Taiwan's creative energy from Taipei, sponsored the "Taiwan Placemaking Festival" for four consecutive years to focus on regional revitalization and urban and rural issues to promote cross-domain exchanges. Also, since 2021, Taiwan Mobile has partnered with Tech in Asia to co-publish the "The Offset, Made Possible by Taiwan Mobile" newsletter. Focused on environmental technology and carbon reduction innovations. Since its launch, the newsletter has published over 700 professional articles, covering a wide range of sustainability topics such as renewable energy, smart mobility, carbon trading, and climate change. In just over three years, it has amassed more than 300,000 subscribers, with an average of over 40,000 views per issue, reflecting its growing global influence in the field of sustainability.
TWM is currently the only company in Taiwan that hosts free large-scale outdoor concerts. We have changed the meaning and positioning the corporate promotion of community arts and cultural events, transforming the traditional role of sponsor into a creative initiator and leader, demonstrating the professional capacity of integrating concept-based creativity and resources, as well as helping culture take root and developing everyone's "soft power."
