Brand Sponsorships and Activities

Since 2003, TWM has invested in brand sponsorship across three major categories:

First, sports-related, in addition to professional basketball and baseball and international events, in order to encourage more potential young players to pursue their dreams, the number of players sponsored by TWM's sports family has increased to 25, including tennis, golf, judo, weightlifting, table tennis, boxing, gymnastics, break dance, boccia, skating a total of 10 sports. In 2024, players from TWM sports family won 1 gold, and 2 bronze medals in 2024 Paris Olympics.

TWM sports family list

In order to promote the sports culture and the development of golf in Taiwan, since 2017, TWM has co-organized the "Taiwan Mobile Ladies Open" with TLPGA for nine consecutive years. The tournament has cumulatively provided nearly NT$50 million in prize money and attracted nearly 900 player participations, becoming the final event of the TLPGA Taiwan Tour each year. In 2025, total prize money was raised to a record high of NT$10 million. The tournament also completed co-sanctioning with the Korea Ladies Professional Golf Association, KLPGA, becoming the only event co-sanctioned by both the Taiwan and Korea tours, with world ranking points also increased. The event attracted 108 top players from Taiwan, Korea, Thailand, Japan, and the United States, including 68 foreign players, setting a tournament record. TWM also invited elementary school golf teams from central and southern Taiwan to attend the event, promoting the development of golf on campuses.

Second, Taiwan Mobile has been hosting the Sun Moon Lake Fireworks Concert, marking its 17th year since 2008. By integrating music, charitable activities, and local tourism, Taiwan Mobile has transformed corporate approaches to promoting arts and cultural events, attracting over 450,000 attendees. It also supports Taiwan's original native cultural film and TV content to plant Taiwan's soft power and inject positive energy into society. To support the film and television industry, TWM has become the only telecommunications provider to sponsor the Golden Horse Awards ceremony for six consecutive years. Additionally, TWM has become the only telecommunications partner for G-Dragon, Jolin Tsai, Stefanie Sun, and Eason Chan’s concerts.

Third, TWM actively participate in activities with social impacts, sponsored the "Taipei Lantern Festival" for eight consecutive years to let the world see Taiwan's creative energy from Taipei, sponsored the "Taiwan Placemaking Festival" for four consecutive years to focus on regional revitalization and urban and rural issues to promote cross-domain exchanges.

TWM Concerts

TWM is currently the only company in Taiwan that hosts free large-scale outdoor concerts. We have changed the meaning and positioning the corporate promotion of community arts and cultural events, transforming the traditional role of sponsor into a creative initiator and leader, demonstrating the professional capacity of integrating concept-based creativity and resources, as well as helping culture take root and developing everyone's "soft power."