We launched the "Rebranding" project to connect to the future of 5G based on "unity" and "imagination" while representing the core brand spirit of TWM. We developed a new brand identity based on this intention to show our change and new mission: Opening Endless Possibilities for You with Open Possible.
The new logo continues to adopt the colored ball design with twelve facets from the 4G era with evolved connotation. The new colors represent the company’s business departments and the brand, such as the "vitality orange" of TWM and the "dazzling pink" of momo shop, as well as "green" to symbolize the brand's commitment to sustainability, and "purple" to show the power of "acting as one" to embracing technology, explore the world of the future, and strive to innovate to realize the beautiful vision for the future of 5G together with users. The new logo represents our vitality, ambition, creativity and courage in the new era. Open Possible is not only our brand philosophy but also creates a brand experience of infinite possibilities for our stakeholders.