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Rooted in the concept of "Tech for Regeneration," the initiative integrates Taiwan Mobile's core ICT capabilities and offers up to NT$2 million in dream funding to co-create SDG-aligned tech solutions with social innovation teams. Since 2023 to 2024, the program supported BlueTrend, which launched "AI Ocean"—an AI-powered marine species database—mobilizing nearly 9,000 citizen scientists and collecting over 19,000 marine entries. It has since expanded to connect six major data sources, compiling over 500,000 characters into an ocean-centered "Ocean Data Center" AI chatbot, applicable to education, research, and tourism, and boosting Taiwan's marine research capacity while preserving biodiversity.
In response to climate change's impact on traditional farming, the program also collaborated with AgriWeather to help four farmers adopt IoT-based smart monitoring tools, moving toward sustainable agriculture.
WeLove Volunteers is a public welfare matching platform, including both web and app versions. Since its launch in 2014, the platform has integrated the needs of public welfare organizations and the general public for volunteer recruitment, material fundraising, and charitable donations.
Due to a clear gap between platform usage and positioning, TWM plans to reorganize resources in 2026. Platform functions will be integrated into the existing platforms of Taiwan Mobile and Taiwan Mobile Foundation, and the transition of WeLove Volunteers will be carried out in phases.
Leveraging the immediacy and convenience of mobile payment, together with the telecommunications industry's core technologies, including IVR (Interactive Voice Response), APP, and back-end services, 5180 Mobile Donation provides users with donation options of NT$100, NT$200, NT$300, NT$500, NT$1,000, NT$1,500, NT$2,000, NT$3,000, and up to NT$6,000.
Users can pay donations together with their telecommunications bills and request donation receipts online, making the process safe, fast, and convenient.
TWM has worked with Taitung Christian Hospital to provide services in rural areas and has long supported the communications equipment of mobile medical vehicles. In 2025, the service reached 2,342 participations, helping ensure medical care for disadvantaged groups and narrowing the urban-rural healthcare gap.
TWM also sponsored the "Forget Worries 880" depression telephone counseling hotline project of the CANLOVE Social Service Association, R.O.C. Through warm telephone listening services and empathy group workshops, the project promotes emotional health awareness and further supports depression care and recovery.
While actively engaging in community activities, myfone stores also support public welfare by leveraging their retail network, enabling consumers to become more aware of various social issues and the needs of disadvantaged groups, and raising attention about social care, art promotion, and environmental protection.
Songshan Cultural and Creative Park is a popular new leisure destination in Taipei City. In addition to hosting cultural and creative industries, the mall and other park facilities attract people of all ages. The LED wall outside the myfone store is the most prominent and effective digital media platform in the park. Public welfare videos are also broadcast on in-store televisions, ensuring that customers are exposed to the latest social issues when they visit.
| Store TV Rotation | Placement | Content | Exposure Period |
Period Equivalent Free Placement Value, NT$ | |
|---|---|---|---|---|---|
| 1 | Dream Big 8.0, TWM x Go Go Taiwan program | 30 seconds | 30 days | $711,600 | |
| 2 | TWM Sun Moon Lake Fireworks Concert | 60 seconds | 30 days | $1,449,800 | |
| 3 | 2025 Taiwan Mobile Open | 15 seconds | 15 days | $180,875 | |
| 4 | 2025 Solar for Good | 30 seconds | 60 days | $1,444,500 | |
| Subtotal | $3,786,775 | ||||
In June 2024, TWM and the Buddhist Tzu Chi Charity Foundation jointly signed a memorandum of understanding (MOU), for corporate goodness cooperation. Leveraging TWM's technological capabilities and industry experience, the Company launched the "You Apply, We Donate" corporate goodness tariff plan for Tzu Chi employees, volunteers, and their relatives within the second degree of kinship. The first month's monthly fee is allocated as Corporate Goodness Funds.
In 2025, cumulative donations exceeded NT$770,000. Going forward, TWM will continue to use the Corporate Goodness Funds to support the donation of digital tools to disadvantaged students, narrow the educational digital divide, and promote digital empowerment in senior communities, advancing cross-generational technological inclusion and implementing digital equality and social good.
