104 volunteers participated in the New Year Banquet Volunteer Service for Senior Citizens, a 68%
increase year-over-year
18 consecutive years of volunteering in Hualien to accompany disadvantaged elderly
Completed 365 Lunar New Year gift pledges within 15 days
Since 2008, TWM has hosted the New Year Banquet Volunteer Service for Senior Citizens in
Hualien for 18 consecutive years. The " 2025 Golden Snake Blessings – Hissss~ All the Best!" not only
brought together over 100 Taiwan Mobile volunteers in Hualien to accompany seniors one-on-one for Lunar
New Year shopping and reunion dinners, but also responded to a funding shortfall faced by charity
partners due to declining donations—by expanding the program to include an additional event in Yilan.
A total of 104 volunteers were mobilized, 200 seniors were invited to festive banquets, and
440 shopping vouchers (each worth NT$1,000) were provided. This year, through the “iSharing Volunteer
platform”, TWM successfully collecting 365 New Year gift for seniors within just 15 days, delivering
warmth and care to elders in Yilan and Hualien during the holiday season.
Multiple Rate Plan
The effective number of Kids Care Program users was 98,899 in 2022, 122,802 in 2023, and 127,734 in
2024.
Caring for Foreign Migrant Workers and Disadvantaged User Groups:
In 2024, TWM continued to provide special offers for disadvantaged groups, including students, seniors,
persons with disabilities, and low-income households. For migrant workers striving in Taiwan far from
home, a variety of prepaid card offers are also available, such as the 4G 30-day unlimited data plan for
NT$599, which provides unlimited data (speed reduced to 5Mbps after quota) for 30 days, along with free
in-net, domestic, and international call credits; and the 4G 180-day unlimited data plan (up to 12Mbps
download speed) for NT$1,794, allowing migrant workers to enjoy value-packed mobile internet services
without a contract.
Since 2019, the Kids Care Program has also offered affordable monthly plans with free on-net
calls and data packages tailored to children of different age groups, including 1.5GB and 3.5GB data
options (with unlimited data at reduced speeds of 1Mbps or 3Mbps after the quota is reached). This
allows parents to stay in touch with their children via smartphones or devices and ensure their safety
at all times. By the end of 2024, the program had 127,734 active users.
Low-income Households Television Subsidies
In 2024, a total of 4,731 low-income households received television viewing subsidies, with total
discounts on viewing fees and installation fee waivers for new applicants amounting to NT$22.18
million.
TWM Broadband’s cable TV operators uphold the principle of giving back to society. Since
2011, they have actively supported local government policies to assist low-income households. Registered
low-income households can present relevant documentation at service counters to enjoy free basic channel
viewing. First-time applicants are also eligible for a waiver of installation fees. These measures
provide users with more diverse channels to access information, helping to reduce the digital divide.
Outstanding store manager Selection
Over the years, a total of 89 store managers have been recognized as Excellent Store Managers,
including 16 who received the Outstanding Store Manager award.
To date, 265 public welfare activities participated in, with a cumulative total of approximately
4,125 participants.
For eleven consecutive years, TWM has participated in the Taiwan Chain Stores and Franchise
Association’s “National Excellent Store Manager Commendation and Outstanding Store Manager Selection.”
Throughout this process, store managers have demonstrated people-oriented spirit, engaging with team
members in activities such as caring for the elderly and children, supporting Earth Day energy-saving
initiatives, and actively participating in anti-fraud campaigns, guide volunteering, blood and goods
donation drives, and other public welfare activities to be involved more deeply in the community.
Store staff have also continuously enhanced their professional skills, transforming into
technology consultants by teaching customers about anti-fraud mobile apps, providing AI translation
services for migrant workers, and promoting old-for-new device recycling programs. These efforts support
environmental sustainability and help customers embrace a smarter lifestyle, they also boost store
performance, enabling TWM to advance simultaneously in business operations, customer service, and ESG
objectives.
Video Production Camp, Little Anchor Camp, and Beyond Beauty
Video Production Camp
In 2024, a total of 9 sessions held, with 210 community residents participating.
With the advancement of digital technology, video creation has become an important
communication method in modern society. However, disparities in digital resources and learning
opportunities remain a challenge for many communities. To address this, TWM partnered with local
governments and community organizations to promote the “Digital Media Academy – Image Production Camp.”
Through courses on mobile photography and video editing, the program enhances digital literacy, narrows
the digital divide, and empowers people to benefit from technology in their daily lives.
Participants spanned various age groups and included community residents, village leaders,
district office staff, and seniors. Under the guidance of professional instructors, attendees learned
mobile photography techniques and video editing skills, applying their knowledge to daily life and
sharing on social platforms. For many senior participants, this was not only a learning journey but also
a new way to interact with family and friends, making digital technology a bridge for emotional
connection.
Little Anchor Camp
In 2024, six sessions of the Kids Anchor Camp held, with a total of 182 children participating.
To promote media literacy education and help children develop communication skills and
self-confidence in a diverse learning environment, cable TV operators collaborated with local
governments to organize the “Kids Anchor Camp.” The curriculum included media literacy, news production
processes, and hands-on experiences in a studio, allowing students to try their hand at news anchoring
and learn communication skills and professional journalism knowledge.
During the camp, students learned about media literacy and also had the opportunity to sit at the anchor
desk and experience the challenges and excitement of news broadcasting. Although some were nervous in
front of the camera for the first time, they bravely took on the challenge and completed their
broadcasts, creating unforgettable memories. These unique learning experiences improved students’
articulation, stage presence, and communication skills, while deepening their understanding of news
production processes. The camp helps children build correct media literacy concepts and develop
confidence for future public appearances.
Beyond Beauty – TAIWAN FROM ABOVE Lecture Series
In 2024, one session was held, with 60 participants.
To promote environmental education and help students see a different side of Taiwan, local
cable TV operators partnered with the Beyond Beauty Foundation to host the “Beyond Beauty – TAIWAN FROM
ABOVE Campus Lecture” at Tamsui Junior High School. Through aerial imagery, students gained a new
perspective on their homeland and their environmental awareness was heightened.
The event featured Foundation Director Chi Ting-Huan as the guest speaker, who used lively
storytelling and stunning aerial footage to guide students in exploring Taiwan’s environmental changes
and the importance of conservation. Students actively participated in the Q&A session, demonstrating
great interest and enthusiasm for learning.
Cable TV operators have long been committed to community engagement and will continue to
promote environmental education and local development through diverse activities, aiming to create a
better living environment for the next generation.
