Online Strategies & Customers Online

In 2025, OP Scam Buster achieved its growth objectives through expanded promotion across Taiwan Mobile's retail channels, targeted SMS campaigns for priority customer segments, and the successful conversion of users to paid subscriptions following the promotional period, contributing to steady revenue growth.

Actively expands partnerships with e-commerce platform and payment gateways to accelerate merchant acquisition, while using coupons and telecom-data-driven precision marketing gifts to boost revenue.

Beyond bundling travel insurance with existing roaming service, we are launching additional insurance products to build Taiwan Mobile's digital-insurance ecosystem.

In mid-Y24, we merged our subscription and single-purchase sites to standardize UX and backend operations; while this adjustment temporarily impacted traffic and active member numbers, it successfully secured high-value core segments and stabilized our business foundation. Despite revenue being further pressured by aggressive competition from major e-commerce rivals, this strategic integration has borne fruit, driving a gradual but solid recovery in both traffic and revenue throughout Y26.

Data before 2025 represents the average monthly number of users. Beginning in 2025, the metric was revised to represent average monthly active users (MAU).