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To promote the trend of digital creation, the Taiwan Mobile Foundation established the myfone Mobile Creation Awards in 2007. Initially soliciting SMS text message literature and original mobile phone ringtones, the awards encourage the public to harness their creative energy in daily life. As the creative landscape evolved, the myfone Awards expanded to include SMS text message literature, original songs, graphic creations, and mobile-shot micro-films. The 2023 theme, "Unity in Diversity," encouraged diverse creation and development, expressing the idea that diversity does not necessarily lead to disagreement but can be harmonized through "fusion." Just like a beam of light composed of various colors, which shows neon hues after refraction, people with different personalities can unite with common ideals to express the diversity of creation itself. In 2023, a total of 40,397 submissions showcased the rich creative power of participants, who expressed their social concerns through various creative media. In addition to offering substantial prizes, the myfone Awards is dedicated to nurturing creators. It integrates group resources to provide a commercial platform for the exposure of winning works and aligns with the Taiwan Mobile Foundation's projects to involve winning teams in producing public welfare videos. The Dare to Dream project also provides audio and video talents with opportunities to reach a larger stage. Looking ahead, the myfone Awards will continue to offer a multi-faceted creative platform to inspire widespread creative spirit and cultivate Taiwan's talented creators in graphics, text, audio, and video.
"Dare to Dream" has been supporting the outstanding creative talents of the myfone Awards since 2016, assisting young potential creators in film, television, and music to realize their dreams. "Dare to Dream 7.0" combines three core elements for the first time: supporting athletes to pursue their dreams fearlessly, cultivating emerging directors to connect with the profession, and creating songs and documentary films. Two works are expected to be officially released in June 2024 to support Taiwanese athletes in advancing to the Olympic Games. The documentary "Road to Champions," directed by Frankie Li, records the training process of 17 athletes from the TWM sports family. Through the lens, the audience can see the immense hard work and dedication behind the athletes' brilliant results. Sean Lee, who is both an MV director and songwriter, captures the athletes' persistence and belief in victory in a song that conveys fearlessness and passionate energy. Golden Melody Award-winning Best Indigenous Singer Kasiwa serves as the lead singer, whose passionate singing jointly cheers on Taiwanese athletes in their quest to bring glory to Taiwan.
