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Taiwan Mobile today announced at Tokyo Game Show 2026 the official reveal of Lollipop Chainsaw 2 Back2Back, the canonical sequel to the hit action series co-developed and produced in partnership with NADA HOLDINGS CORP. (NADA). The franchise, which has surpassed 1.5 million units in global sales, retains its signature stylized combat and over-the-top grindhouse aesthetic, offering playable demos to attendees on-site for the first time.
By participating in the investment and production of this globally recognized intellectual property (IP), Taiwan Mobile marks a key transition for its gaming business from regional publishing and distribution into upstream content investment and development. The initiative also deepens the company's strategic partnership with NADA, establishing a new milestone as both companies collaborate on international publishing and worldwide market distribution.
"The debut of Lollipop Chainsaw 2 Back2Back represents a concrete milestone stemming from our strategic investment in NADA, expanding both the depth and breadth of our collaboration," said Tony Lin, Chief Consumer Business Officer at Taiwan Mobile. "Together, we participated upstream in the Japanese production committee. From the earliest phases of development, Taiwan Mobile infused actionable player insights and operational publishing expertise into the project, building a more diversified gaming portfolio."
Lin added that Taiwan Mobile will steer the publishing and operational strategy across Taiwan, Hong Kong, and Macau. In key Asian markets—including Japan, South Korea, and parts of Southeast Asia—Japanese studio Dragami Games and industry giant SEGA are slated to serve jointly as publishers and distributors.
"This framework integrates global platform delivery, regional distribution, and localized operations," Lin said. "Players worldwide will experience a premier title spearheaded by Taiwanese enterprises and amplified by top-tier international partners."
Looking ahead, Lin noted that Taiwan Mobile and NADA will continue identifying high-potential cross-border IP assets to broaden their global gaming and entertainment footprint. In parallel, Taiwan Mobile plans to integrate its sub-brand "OP Life" to offer curated gaming consoles and peripherals, backed by in-store technology advisory services at myfone retail locations, delivering comprehensive digital entertainment experiences to its 10-million subscriber base.
Joe Teng, President of NADA and producer of the title, highlighted the cross-border scale of the production: "Development of Lollipop Chainsaw 2 Back2Back commenced in 2022. From securing IP licensing and assembling a multinational team to orchestrating distribution channels, this project demanded high-caliber collaboration across Japan, the United States, and Taiwan. It is NADA's first major flagship project targeting the North American market, and the support and active involvement of Taiwan Mobile provided critical momentum."
Taiwan Mobile became the largest institutional shareholder in NADA following a strategic investment in 2021. As the first ACG (Animation, Comics, and Games) IP company in Taiwan to enter the capital markets, NADA pairs its specialization in IP acquisition, game development, and production management with Taiwan Mobile's extensive subscriber base, omnichannel platforms, and digital marketing capabilities. Together, the two companies are building end-to-end capabilities spanning from IP origination to end-market operations.
Lollipop Chainsaw 2 Back2Back convenes an accomplished international production roster. Renowned Japanese producer Hajime Tabata, founder of JP UNIVERSE and former director of titles including Final Fantasy XV, joins NADA President and veteran IP producer Joe Teng to lead production under global development standards. Building on the core elements of the original release, the sequel introduces a refreshed storyline, upgraded gameplay mechanics, and modernized visual fidelity, plunging players back into the world of zombie hunting.
As a premier annual gathering for the global interactive entertainment industry, Tokyo Game Show expanded its exhibition schedule to five days this year. Beyond showcasing the sequel and hosting live gameplay demos, Taiwan Mobile and NADA will engage with global industry stakeholders throughout the event to evaluate new international partnership opportunities.
