TWM launched the "Moving Forward 2019" campaign in 2019, with the new star rapper PoeTeK reinterpreting the 1990 classic, Lim Giong's "Moving Forward" in the innovative Taiwanese rock style. The song encourages people from different generations to believe in themselves, have firm faith and bravely move forward. In addition to attracting 4.7 million online views, the clip was awarded as the "Top 5 Most Successful Advertising Campaign on YouTube in Taiwan, 2019."
TWM has invested over NT$740 million in sports since 2003. In recent years, it has rendered its full support to basketball, baseball, golf, tennis and marathon events. TWM is the only company to host a domestic golf tournament in the telecommunications industry, with four people achieving the hole in one for the same hole in the same game. This was recognized by the Guinness World Records in 2019. TWM has equally sponsored world-class tennis player Latisha Chan for 3 years in a role, the top tennis player Jason Jung for 3 years in a role, as well as the female golf player Wei-Ling Hsu. By taking actions to show the Company's determination in encouraging an active lifestyle, TWM continues to help excellent local players focus on winning, becoming world-class players, and allowing the world to see Taiwan. This effort has been acknowledged by the Sports Administration, Ministry of Education, receiving the Sponsorship Gold Medal from the “Sports Activists Award” for three consecutive years.
In addition, we have combined our resources to offer long-term support to local arts and cultural events as well as original works. TWM has sponsored the Taipei Light Festival for 3 years, TTV Super Star for 6 years, as well as the following events for the first time in 2019, including Kaohsiung Christmas "Season of Light," the Global Science & Technology Leaders Forum (the grandest technology event hosted by the Ministry of Science and Technology for the first time), MobileHCI 2019 (the first event hosted by ACM SIGCHI in Taiwan), Asiahub New Media Summit and Taiwan Corporate Venturing Forum. Moreover, TWM Integrated audiovisual technology with MOMOTV to realize the potential of the Group's resources, painting a picture of the 5G era.
TWM is currently the only company in Taiwan that hosts free large-scale outdoor concerts. We have changed the meaning and positioning the corporate promotion of community arts and cultural events, transforming the traditional role of sponsor into a creative initiator and leader, demonstrating the professional capacity of integrating concept-based creativity and resources, as well as helping culture take root and developing everyone's "soft power."
TWM has been hosting concerts since 2005. The 5180 Mobile Donation platform was integrated in 2011, successfully helping social welfare organizations raise funds and publicize initiatives, becoming a model of promoting social welfare and artistic events for all companies.