Taiwan Mobile announced to invest in SoundOn Global, jointly lead the positive development of podcast and audio entertainment industry

January 24,2022

  Taiwan Mobile announced to invest in SoundOn Global, the No. 1 audio entertainment brand in Taiwan, becoming the second largest investor. The two parties will collaborate in various ways, together with the advantages of Taiwan Mobile’s audio-streaming service subsidiary, MyMusic, which will bring infinite possibilities in the podcast and audio market.


  Jamie Lin, President of Taiwan Mobile, shared, “Taiwan Mobile is committed to bringing the world’s best technology applications and entertainment services to Taiwan’s consumers. We see great potential in the global podcast and audio market. Since the launch of ‘Podcast Zone’ on MyMusic in 2020, the platform now has more than 1 million episodes which help to drive continuous growth in the number of registered users and number of podcast / music listens. SoundOn Global has a close community and a high degree of expertise in the field of podcast and audio entertainment. We expect that, through our partnership with SoundOn Global, both platforms will be able to share resources, create synergies, attract more talented creators, and jointly lead the positive development of podcast and audio entertainment industry.”


  SoundOn Global provides consumers with a suite of audio products, including Podcast Originals, Podcast Hosting Services, Social Audio Entertainment Platform, Podcast Player and 360° Audio Advertising Service. At the end of 2021, SOG’s number of users exceeded 11 million and more than 50% of these users are from overseas markets. “SoundOn Global is committed to connecting the world through audio and we are very excited to be working with Taiwan Mobile to achieve this. We look forward to working closely with Taiwan Mobile on content diversity, marketing, monetization and more, to usher in the golden era of the audio entertainment market.” said Andy Huang, CEO of SoundOn Global


After the strategic alliance between MyMusic and SoundOn, the two parties will carry out in-depth collaboration in program content and technology application, jointly create a sound business model which is beneficial to Podcast creators and platforms, take advantage of Taiwan mobile’s advertising business, increase the opportunity for business owners to accurately place Podcast program advertisements, and help Podcasters increase audience breadth. MyMusic also plans a specific subscription mechanism, in the future, MyMusic members can directly sponsor a small amount in the APP to help creators convert good sound content into money.


  MyMusic, Taiwan Mobile’s audio-streaming service subsidiary currently has more than 6 million registered users. According to its data, 82% of its users listen to both music and podcasts, and 90% of its top programs are hosted on SOG. By partnering with SOG, SOG’s programs would be added into MyMusic’s audio library, giving MyMusic’s users seamless access to listen to the latest and widest selection of programs. Through the partnership, the number of podcast programs on MyMusic is estimated to grow by 20% and the number of podcast episode listens is estimated to grow by 40%.