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Brand Strategy

Brand Value

Taiwan Mobile calls itself an international sustainable benchmark enterprise, and actively integrates the core competencies and resources. Starting from Zetta Connected 2030, it creates 7 key brand values, including Ethical Operation, Sustainable Partners, Excellent Brand, Innovative Accomplishments, Environmental Sustainability, Happy Workplace, and Social Inclusion for stakeholders, builds its sustainable value chain and gives full play to the brand's greatest positive influence. To welcome the ever changing new 5G generation, we “embrace change, create highlights” starting from the human nature and based on the science and technology and will continue to regard innovation as the core concept of the whole company to create the maximum value and beautiful life for the stakeholders.

TWM Logo

Taiwan Mobile's colorful, stereoscopic sphere is the embodiment of our spirit, "color your life"! The colors and shades of its surface give us an interpretation of a continuous spectrum emanating from all different angles and directions. Yet it conveys a pure, diverse, intertwined, amalgamated, elaborated, and elated brand motif, joy, and splendor that enrich the consumer's mobile life! Just like the joy brought by each contact and connection, we ingeniously manipulates the colors of the sphere to make every piece of printed page and advertisement image relate to the charm of various hues, thus communicating the joyful mood of our subscribers whenever they use our service and strengthening our brand impression.