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Since 2003, Taiwan Mobile has spent over NT$670 million on sports activities. In recent years, it has fully supported the competitions of basketball, baseball, golf, tennis and marathon, etc. It established the Fubon Powerful Team with Fubon, holds the Open Golf Championship which is the unique championship hosted by the telecommunications industry in China and continues to sponsor excellent sports players in Taiwan to advance to the world, including the World's tennis queen CHAN,YUNG-JAN, female tennis player CHAN,HAO-CHING, man's single tennis player CHUANG,CHI-SHENG and golf players HSU,WEI-LING and LI,MIN. Taiwan Mobile hopes to be the powerful backing of Taiwanese players and hopes that people around the world can see Taiwan, and shows determination to support and drive the sports with concrete actions. Therefore, it has obtained the Gold Sponsorship Award of the Sports Promotion Award offered by the Ministry of Education.
Moreover, Taiwan Mobile has long been committed to deepening and supporting Taiwanese arts and cultural activities and original works, sponsoring the Taiwan Lantern Festival, Taipei Lantern Festival and has sponsored the Super Star Red and White Artistic Skill Award for 5 consecutive years to promote its brand image and develop in the popular consumer market.