Brand Sponsorships

TWM began to sponsor sporting events since 2003 and has spent over NT$ 590 million on athletic sponsorships in basketball, baseball, golf, and marathon. Besides collaborating with Fubon in establishing the Fubon Guardians team to dedicate resources towards baseball, the most beloved sport in Taiwan, TWM also hosted the Taiwan Mobile Ladies Open 2017, creating an international venue for Taiwanese athletes to compete with the best athletes from around the world. In recent years, we have supported many high-performance Taiwanese athletes for international sporting events, including top-ranking tennis player Latisha Chan, men’s singles tennis player Jason Jung, and golf players Wei-ling Hsu and Doris Chen. TWM expects to become the strongest support for these athletes and realize the resolution to promote sports culture. Because of this, TWM has been honored with “Gold Medal in Sponsorship Category” and “Long-term Sponsorship Award” of the Sports Activists Award from the Sports Administration, Ministry of Education.

Moreover, in order to enhance TWM’s brand image and to cultivate the pop culture market, TWM has dedicated the Group’s resources to cultural activities in Taiwan for a long time and sponsored ‘super Star” (a variety show) for four consecutive years.